ABOUT ME
STRATEGIST. STORYTELLER. ARCHAEOLOGIST AT HEART.
I’m an archaeologist by training, but I’ve found my way through cultural policy, tourism, marketing, business and plenty of places in between.
I’ve worked across the public and private sectors, in Ireland and internationally. I’ve run businesses, developed visitor experiences, worked with communities and cultural organisations, and helped destinations figure out what they want to be and how to communicate it.
I grew up speaking Irish and am now bringing it back into both my professional and personal life. It’s a work in progress, but one I’m thoroughly enjoying.
I believe in being both practical and bold. I leave clients with done lists, not just to-do lists. And I bring warmth, humour and momentum to every project.
PutTing it into practice
Alongside SCOPE, I’m also helping to conserve and bring new life to Knockelly Castle, a medieval tower house in County Tipperary. It’s an ongoing project that brings together much of what I care about: heritage, nature, sustainability and regenerative thinking, with plenty of creativity and practical problem-solving along the way.
Why work with me?
I’ve walked in your shoes. I know what it’s like to juggle creative vision, tight budgets and community expectations.
I bring fresh energy. Whether you’re stuck or scaling, I’ll help you find momentum and enjoy the work again.
I don’t do fluff. You’ll get practical, tailored support and actual results.